ABOVE & BEYOND
SERVICES
Creative Direction
Brand Guidelines
Visual Identity
Website Design
CLIENT
Above & Beyond
Above and Beyond is an Alberta-based caregiving service supporting individuals with physical disabilities and developmental delays.
I was engaged to build a brand identity system, including brand guidelines, a website redesign, and launch collateral—establishing a unified visual language that reflects the organization’s mission of care and compassion while strengthening their credibility within the community.
Above and Beyond is an Alberta-based caregiving service dedicated to improving the quality of life for individuals with physical disabilities and developmental delays. Seeking to formalize and elevate their presence, the organization brought me on board to build a brand identity system.
The deliverables included a complete brand identity, brand guidelines, website redesign, and supporting launch collateral – creating a unified visual language that reflects the organization’s mission of care and compassion while strengthening their credibility within the community.
