Launched in January 2025, “Back to Office” marked Vitaly’s first campaign following the BFCM and holiday sales season. The campaign encouraged audiences to embrace reinvention in the new year.

As the Senior Creative Marketing Designer, I led the design of performance ads, email marketing designs, social posts, web banners, and retail signage, in addition to crafting ad and email copy.

Inspired by 80s/90s copy-driven advertising, the campaign successfully positioned Vitaly as part of consumers’ New Year reinvention, reinforcing brand relevance beyond seasonal sales.