With a deep understanding of the brand’s demographic, I crafted the visual direction for the marketing campaign of Vitaly’s largest sale event of the year: Black Friday/Cyber Monday.

As the Senior Creative Marketing Designer, I led the design of performance ads, email marketing, social assets, direct mailers, and retail signage, in addition to writing ad copy.

The campaign stood out during a highly competitive season, generating strong engagement while reinforcing Vitaly’s ability to approach commerce with creativity and cultural edge.