With lines forming down the block, 2-3 times throughout the year Vitaly hosts highly anticipated sample sales at their flagship location on Queen St W. In August 2025, the brand hosted a pop-up Sample Sale in Montreal, including an exclusive VIP event for top local customers and influencers.

As Senior Creative Marketing Designer, I led the design of the event signage, invitation graphics and social media assets. The cohesive visual identity elevated the in-person experience and helped drive strong attendance and brand visibility in a new market.