Versions was a collaboration focused line launched in 2025 by Vitaly. Having first debuted on the Luar runway at NYFW FW25, the first collection, V.1 Luar, launched March 2025 through a highly coordinated digital rollout across Vitaly’s owned channels.

In my role as Retention Marketing Manager and Senior Creative Marketing Designer, I led the email strategy and execution, in addition to designing the email marketing, performance ads, web banners and retail signage.

The campaign successfully introduced the new collection while bridging the high-fashion debut with Vitaly’s broader audience.