BRYAN ADAMS

Bryan Adams is a legendary Canadian singer-songwriter. This ad mat promotes his 2022 New Years Eve show in Vancouver, BC.

The initial design challenge was to create a festive Vegas-inspired NYE look—after going in circles with this direction for quite some time, it was evident a new direction needed to be explored. This look was born out of referencing his older album artwork and his iconic use of the colour red, simple but strong imagery, and bold text.