WITCH HUNT is a supernatural thriller/drama that follows a cautionary tale about intolerance and minority persecution, starring Gideon Adlon (Blockers), Abigail Cowen (Chilling Adventures of Sabrina), Elizabeth Mitchell (Lost), and Christian Camargo (Twilight).
The social strategy focused on highlighting different aspects of the high caliber film’s wide appeal—the powerful performances from the female-led cast, the social commentary on challenging systemic policies, and of course, witchcraft.
YEAR 2021
CLIENT Momentum Pictures
PROJECT SCOPE Art Direction / Social Media Strategy / Social Media Assets / Augmented Reality / Copywriting
The World of WITCH HUNT
We wanted users to feel fully immersed in the WITCH HUNT universe, so we worked directly with the writer and director of the film, Elle Callahan, to create faux anti-witch propaganda—staging them as the real deal and prompting users to “Pick A Side”.
Go Witch Yourself
Putting even more emphasis on the political polarization in the film, we also developed an Instagram filter for users to stage themselves as a wanted witch.
TEAM Glenn Karpel, VP of Marketing
Taylor Sabanal, Social Media Specialist & Graphic Designer
Maria Vlasova, Editor/Associate Producer
